Showing posts with label USB drives. Show all posts
Showing posts with label USB drives. Show all posts

Friday, 18 September 2015

Top Three Custom USB Drives for Marketing Events

It is the time of year that business folk take the time to evaluate their year’s work. As December comes to a close and new fiscal years loom closer, marketing team members are busy evaluating what they did, making changes and planning ahead with a few revisions. Often times the necessary changes come down to promotional items that were used. Typically, they end up being a waste of money due to a lack of return on investment. How can you better your promotional tool strategy for next year’s trade show or conference or party? These are our top three go-to custom USB drives for any marketing event.

Credit Card Style USB Drives
The credit card style USB drives are our most versatile custom USB drives that you could stuff into goodie bags for guests. Credit card style drives are made from thin, but sturdy, white ABS plastic. The plastic is constructed to be a sturdy base for printing. The custom USB drives can be printed on the front and back with CMYK full photographic color. The porousness allows for very high quality details in the printing.

Also known as flash disk drives, credit card style USB drives are sleek enough to fit into a wallet. For that reason, many of our clients take advantage of their size to make electronic USB business cards. The designs vary because they are completely customized to your liking. Therefore, you don’t have to choose from a certain layout, font type, font size or color scheme. We highly recommend this style of flash drive because consumers tend to keep them. Our feedback shows that the size and sleekness of the drive make it hard to lose and easy to use. Clients tell us they tend to get more follow up inquiries and the small fortune was worth the investment.


Wooden USB drives

Wood makes for a very classic looking custom USB. You can either choose a standard rectangular shape (pictured) or design a 2D or 3D shape.

Wooden drives come in a variety of stains and species including:

●    Bamboo
●    Beechwood
●    Maple
●    Rosewood
●    Walnut
●    Recycled wood

Wood drives can be pad printed or laser engraved. Pad printing results in a raised ink look and feel. Either option helps to communicate a message about your brand. Whether you need a classic, modern or retro looking promotional tool; wood custom USB drives are always a great choice. Our clients biggest rave is the versatility and style accessibility. For example, one of our law firm clients decided to gift the employees with a custom USB. The dark stained rosewood book USB drive was clean, classy and fitting for every employee to leave out on their desk.

Custom Shape USB Drives

The final and ultimate promotional tool nod goes to the ever popular (when done right), custom shape USB drive. Every 2D/3D custom USB is different. At USB Promos once a mold is cast and sold, no other company can use it.

That being said, you can be as creative as you want with these drives. Made from a variety of materials, including wood, ABS plastic, metal and rubber. These drives make for great promotional tools for a few obvious reasons:
1.    Very unique- depending on the overall design.
2.    Considered a novelty item for a company you adore.
3.    Often costs less than standard USB drives.


Custom shape drives are sure to steal the show every time and kept longer than most other promotional tools out there. They are a great outlet to show creativity and have a high perceived value to customers. Not to mention you can request a proof or physical sample prior to ordering.

Promotional tools can boost business when executed correctly. With any of these three style USB Drives you will have a better return on your investment this time next year. At the least, you can look forward to new inquiries and business opportunities. Not sure which style is right for you? Request a sample or proof sent to you before you order. Whatever you choose you’ll be off to a better start!

Article Source: Click Here

Thursday, 2 July 2015

You Have to Know About Branded USB

In these modern times, the promotional options are infinite and yet few, if any in the slightest offer the efficient functionality and impact of this Plastic USB or whizz drives. Whether you could be using them to showcase a school and / or university, a industry, a new product or the hottest real estate expansion, it is apparent that when considering making an have an impact on nothing beats market USB drives.

When choosing learn how to brand a market USB flash disk drive, four options are on hand to clients; panel printing, engraving, full color printing and De management or emboss. Full color prints can only performed on a little USB Styles, the foremost paramount of patterns being the USB Visa card Style. A full color image can turn out to be printed on at the same time sides enabling 100 % control over a brand's corporate creative logo colors.

Laser engraved market USB sticks should never lose their logo considering that logo is fractional laser etched onto the metal portion of the promotional USB stick hence it may never fall apart or get damaged away. All USB flash drives are generally screen printed in roughly 4 spot and / or solid colors that gives the preferred results. The colors in any logo are tray tone matched to ensure the corporate colors are actually printed correctly. Only two designs promotional USB drives are generally put through the approach of emboss and / or De boss; the whole set of leather USB Styles and then the silicone wristbands. The USB leatherette style benefits tremendously from these branding and and so sets itself apart from the other logo USB printed flash propels.

USB Makers supply a comprehensive range from accessories to complete the promotional USB drives. These fashion accessories include ball string, lanyards, key hoop chain, key hoop clip, key ring swiveling and key hoop cord among many more. They can be used with the order from a little additional selling price. The promotional USB flash drives are generally packed in some magnet presentation box to further enhance its presence. The lid can be closed by using a magnetic connection and to keep the Customized USB memory drives safer, pockets can supply. Blister packs are generally incorporated as an appropriate solution for sell display packaging for everybody USB drives. This pack will allow you to create a business enterprise brand, with computer saavy details, specifications with much other effective information. All branded USB consists of Eco-friendly series for ones environmentally conscious establishments, metal series and / or plastic series.

If you have had decided you are definitely going to gift branded USB drives from the next exhibition, symposium or trade show your business interest attends, how do you have chosen which capacity from promotional USB stays would best meet your requirements? This is a question which may be frequently asked by a considerable amount of our clients. Splendid potential client or customer to hang your logo USB to use keys and need it to store information among music to the word documents and photos you may not want to try the cheapest decision of 64mb which may hardly hold any sort of significant data. A 1 GB USB stick will be your ideal choice.

For more info about  Custom USB visit us.

Source: Click Here

Thursday, 21 May 2015

An Affordable Marketing Tool


in the 21st century it is getting more difficult to find unique ways to market products and services. There are always new technologies being released for marketing, however, they can get quite costly. Here at USB Promos we offer a variety of customizable USB drives and accessories. There is a particular product that we are quite fond of, the paper web key.

Although we have been producing webkeys since the early 2000's, there is always room for improvement. That is why we are continually finding ways to better engineer the product. Any traditional USB drive that we offer including custom PVC molds can be made into a webkey. However, the paper web key is not only fully customizable, but also the more cost effective choice.

Paper web keys are an interesting concept. They are not built to store extensive data like a traditional USB drive. Rather, they have the capability to be programmed with specific web page URL information. The webkey, once plugged into a computer, automatically directs the customer to the web site that you want them to view.

For instance, pharmaceutical companies can design the web key packaging like a brochure to market a new product. The information might include name of product, pictures and benefits of use. The web key will serve as an extension of the brochure by directing customers to the exact web page that discusses ingredients or case studies. This is an ingenious way to direct traffic to the exact information you want seen. Programming URL information gives businesses ultimate control in regards to sought out information and brand experience. Not to mention, control comes at a low price.

http://www.usbpromos.com/


 Paper webkeys are the most cost effective way to market with a USB Flash. Printing on paper results in the webkey being cheaper to make and lighter to ship meaning more money in your pockets. Also, on any custom USB Drives the surface area for printing on is very limited. Often times only a logo is printed on the drive because there is only centimeters of printing space. However, a web key provides multiple inches of surface area. Paper webkeys come in a variety of shapes and sizes all allowing you the maximum opportunity to sell yourself. With web keys being compatible with both PC and Mac, you can target yourself to a larger audience.

USB Drives believes the best part about the web key is the back-end tracking infrastructure that comes with it. Tracking is used by marketing specialists world wide. This particular tracking for webkeys means a few things. First, every web key has a unique serial number. Every time a web key is plugged into the computer the client gets extensive feedback including who used it, where it's being used, when and what they are looking at. That information is at your fingertips every time they plug in the web key. Sales people can use this tracking software as a powerful tool to see who is viewing the webkey and call on those people directly. This marketing tool can help stop uneffective sales practices, such as cold calling, because your sales team would only contact consumers that are actually showing interest.



http://www.usbpromos.com/

 Typically, the entire process of making a quality paper web key puts it in your hands within two to three and a half weeks. Below is a list of the benefits of using web keys.

Web Keys:

    Link print and technology for a creative advertising piece.
    Are perforated and detachable from a high-quality promotional print brochure or catalogue.
    Are custom designed for specific applications.
    Have programmable software which offers plug-ins and response rates in real time.
    Are compatible on both Mac OS 10.5+ and Windows operating systems.
    Are lightweight and easy to ship.

Below are ways that web keys have been utilized in the past. However, if you have a different idea USB Promos will work with you to meet your marketing needs.

Web Key Uses:

    Pharmaceutical and Medical Marketing
    Online Presentations
    New Product Launches
    Not-for-Profit Programs
    Trade Shows
    Case Studies
    Custom Promotions
    Real Estate Listings
    Media Kits
    Direct Mail
    Customer Loyalty Programs
    Annual Reports

Online GamesOnline SurveysConferences and SeminarsProduct RegistrationRecruitmentBusiness CardsCruise Itineraries

Article Source: Click Here

Tuesday, 28 April 2015

Event Planning with Custom USB Drives



Planning for any marketing event can be quite stressful. From the beginning phases of creating a highly organized strategic plan to monitoring every cent of your budget; every step of the process involves quality attention to detail. Although creating a one of a kind event can be stressful, there are a few ways to simplify the process that help to save on money and on time with a simple custom USB.
  
When planning an event, it is very important to keep everyone that is involved on the same page. It is good to keep a running list of the original plan, any details made cited with any changes made, contact lists, budgets, marketing tactics etc. The master list needs to be shared with people that are pertinent to the plan. What is the most efficient way to do this?



Constant emails titled “Update” risk being skipped over or even deleted. Printing hard copies for every single update is a waste of paper, ink and money. Not to mention, it’s not an eco friendly method. Sharing updates over the cloud is a more positive alternative. This method includes sites like Google Docs, DropBox, SpiderOak, Open Box etc.

These sites allow you to upload data to the internet that can be accessed anywhere. Like any technology though, be careful. If you are worried about the possibility of information being leaked then online data storage might not be the best option for you. To learn more about the pros and cons of public cloud storage.

A great way to share the necessary information is with a flash drive. There are many perks to using one for example:


  • Custom USB drives are affordable
  •  Fully customizable
  • accessible
  • easy to understand
  • power to freely update
  • power to control who has access
  • etc.

Some might think that you cannot control who has access to information when one of many bulk USB drives are handed out.

However, promotional USB companies have the ability to preload the data onto the drives and set up security features like password access, partitions that don’t allow data to be copied in any way (no copy/paste feature, no screenshots, no printing from page, no saving document etc.). Not to mention, this can be a free service depending on the data size.

There is also another safe way to ensure your information is seen by the right eyes and not lost; Introducing the webkey. Paper webkey bulk USB drives are an entirely new innovation. The custom drives can be preloaded with information, but is more efficient when programmed with an auto-run URL.

The URL could be a page strictly set up with all of the need-to-know event information. The content on the webpage can be edited as long at the link is not changed. The link will remain programmed in the original webkey allowing immediate access to the updated content. These drives make for a great way to keep everyone organized.



Another way to help during the planning process is to create one-of-a-kind party favors. Instead of wasting money on generic bags of candy, bubbles, candles, picture frames, cups etc. or any other easily dispensable product you can save time and money by utilizing a flash drive as well. These gadgets offer a perfect solution for an event planner because custom USB drives are more affordable the more you buy. You have the ability to choose the material it is made from (ABS plastic, wood, metal, rubber PVC, leather), type of branding (laser engraving, full color CMYK printing, screen printing, pad printing) and the way it’s packaged. Custom USB packaging comes in a variety of box sizes, colors and materials too. This provides the perfect opportunity to give a complete gift to event attendees.

Last but not least, custom USB Drives can be used as a promotional tool for your event. If you are having a difficult time coming up with the perfect invitation, look no further than  a custom flash drive. You will have the ability to make it look the way you want it to, come in custom packaging and store all of the information on the drive itself. Not to mention, if you decide on a paper webkey drive, it can be plugged into the computer and take a real time R.S.V.P. count. This makes planning for the event easier, for you, since you won’t need to wait on snail mail responses.

If you’ve got an event coming up, plan ahead and make your job easier. Custom USB drives make for the perfect aid in planning, party favors and promoting your event. Start your search early to snag a great deal on an event planners best friend. 

Source : Click Here


Friday, 24 April 2015

Amp up your Tradeshow Marketing with USB Promos Wristband USBs

Often times when people go to a trade show they are bombarded with information, handouts, and gadgets. If you’ve ever been to a tradeshow you understand that there is a lot of possibly important information you want, but not a great way to keep it together and organized. Nobody wants to be the person at the end of the day wondering if you or your booth or product were memorable- if the money and time spent will in fact be worth the return on investment.


1

A new trend that is being utilized around tradeshows and conventions are the USB wristbands made out of rubber PVC. Prior to the wristbands, tradeshow vendors might have used the typical marketing collateral:
  • folder
  • pen
  • business card
  • newsletter
  • pamphlet
  • brochure
  • branded lanyard
  • cups, frisbees, hats or other knickknacks
  • branded plastic bag to carry everything in
The wristband USB was created for situations like these marketing blunders. The first thing vendors look for are items that they can customize, pack information into/onto and have something to pass out that will not be thrown away immediately.

Wristband USB drives meet all of the vendor marketing needs. You can customize USB drives in two spots. As the following pictures show, there are small branding spaces where the wristband connects together and also along the backside.

2


Aside from being able to brand the USB drive, you are also able to choose the color of the rubber PVC. The color options come in basic colors, but can also be created custom to your pantone color(s).

34

After you’ve designed what the USB looks like, the next step is to plan what goes onto the custom flash drives. Most promotional USB companies offer preloaded data as a service. Depending on the company,like USB Promos or Dream Promos, will waive the charge for small files like PDFs. Instead of printing off hundreds of copies of your collateral, save money and time by having a USB company preload it to the wristbands:
  • presentations
  • stat sheets
  • pictures
  • auto-run website URL
  • videos
  • catalogs
  • menus
  • case studies
  • coupons
  • pamphlet
  • etc.
Request a sample and free mockup before you buy to ensure you’ll be getting a durable quality.

Source : Click Here

Tuesday, 5 August 2014

How to Keep A New Business Open With Custom Flash Drives

Over 500,000 brand new small businesses try their hand at the American dream every month in the United States alone according Business Insider. These businesses, only including those with 500 or less employees, have a slim chance of survival. With more businesses closing than of those that remain open, how does a small business keep its doors open?

Over the years, marketing firms and advertising agencies have crept their way to the top by gobbling up small businesses, one dollar at a time. They charge hundreds to thousands of dollars to formulate ideas, press releases, feature stories, create ads, write copy, design marketing tools etc. While helpful, it just is not a smart idea to spend that much money when you have yet to develop a loyal customer base. While these types of companies have much success, it should not be the first route you go when you are still considered a start-up.

Custom flash drives are a great way to start marketing your business (cost) effectively. Hand them out at trade shows, conferences, and at your place of business. They are an affordable yet high quality replacement for flyers, pens, cups, pencils, buttons, and stickers. These traditional items, while still effective, are the first things to be lost by consumers— however, USBs can be used over and over by the consumer, while still brandishing your logo. Traditional marketing tools, as mentioned above, are still used. The truth of the matter is that while tools like those flyers, pens, cups etc. are affordable and appear to be great for brand awareness, they are not. More than 80% of these products are throw away immediately after an event. They are merely a financial trap; with little to no return on investment traditional tools hurt before they help you. Now, not all promotional products are bad. USB drives, while a little more expensive, provide a sense of marketing longevity.

Custom flash drives prove to be a great opportunity in the promotional world because of the long-term value. For as many as ten years, the custom drive continuously provides face-to-face marketing for your brand. The longer the consumer uses the drive the higher the association of a reliable product with a reliable brand. Even if the consumer has never tried your product or service, chances are he or she will grow curious, and they will try you out at least once. Hopefully, you actually have something worth selling and the unknowing consumer will transform into a loyal customer.

Custom flash drives come in a variety of styles, shapes, sizes, and variations only limited by your imagination. These days you can completely customize your USB drives by first picking the material it is made from including:

●    Rubber PVC
●    Wood (birch, walnut, beech wood, cherry wood, recycled)
●    Metal (Steel, aluminum, half and half)
●    ABS Plastic and was used to store digital media. 

Next, you brand it with one of the following processes:

●    Full photographic CMYK color printing (bright, clean, quick)
●    Screen printing (more durable, scratch resistant)
●    Pad printing (screen printed and baked, extra endurance, vibrant colors)
●    Laser engrave (etch text or high contrast pictures for a unique and luxurious look)

While all the branding processes have been refined over the years, be cautious in choosing your promotional USB provider; as with any industry there are companies who will try to dupe you with poor quality products. Always request samples in order to compare the products and know what quality USB you’ll receive.

Also, make sure to ask for USB speed tests or a sample of USB memory to test read-write speeds.  In the USB industry, there are companies that try to charge more for cheaply made memory. It is considered tier 2 or tier 3 memories. This memory runs slow, malfunctions quickly and is more prone to giving viruses. A good USB company should proudly offer you tier 1 memory in order to prevent any of the other issues. It doesn’t hurt for the promotional USB Company to guarantee you satisfaction with some type of warranty on your custom drives either. This way you and your business are protected.

Protect your new business by protecting your funds and investing in the right marketing for you. Be wary of overpriced advertising companies and traditional marketing tools. Good luck!

Friday, 25 July 2014

Printing Process on USB Drives

Due to the different materials USB drives are manufactured from, choosing a printing process is a very important decision when placing an order. USB drives are usually encased in a plastic or metal shell. Some uncommon materials USB drives can be housed in are rubber, PVC, leather or even wood. This coupled with the different printing methods can yield a large number of possible combinations.

The most common printing methods are as follows:
Screen Printing
Pad Printing
4 Color Process Printing
Laser Etching
Hot Stamping
Foil Stamping

Screen Printing is a technique that yields very crisp edges and vibrant colors. The screen ink used bonds very well with all housing materials. A photosensitive screen is exposed to light with the logo design masked off, which allows the use of a squeegee to stencil the design on the USB drive. The screen ink when dry is opaque; this method of printing works well with any colored drive. However, if your logo or design has ANY gradients or halftones, you cannot use this method of printing unless you remove all shading. Screen printing USB drives is a very cost effective way of branding an otherwise generic USB drive.

Pad Printing is a technique similar to screen printing. A custom pad with an inverted instance of the logo / design is created. This pad is then used to 'stamp' the USB drive after having the ink applied. Again this method is very well suited to all housing materials. And just like screen printing, this method is incompatible with gradients or halftones.

4 Color Process Printing is a printing method which lends itself well to any complex images / designs. This printing method is very much akin to an inkjet printer. The USB drives are placed on the print stage, and a precision print head prints directly on the drives. Unlike Screen Printing or Pad Printing, 4 Color Process Printing is only accurate when printed on white USB drives. This printing process is able to capture gradients and halftones, as the ink isn't opaque. This printing method works on plastic and metal drives that are coated white.

Laser Etching is technically not a printing method. The metal specific procedure vaporizes the surface layer of the USB drive, leaving a raw metal finish to the applied surface. This procedure works very well on anodized aluminum, as the anodized color contrasts well with the raw aluminum. It should be noted that since Laser Etching is a treatment rather than a print process, any laser etched images / designs are very permanent, and will not scratch off easily.
Hot Stamping is a leather specific procedure. An aluminum block is machined with the image / graphic 'embossed' on the stamp. It is then heated and applied with pressure to the USB drive. This procedure alters the USB drive housing and is also very permanent.

Thursday, 24 July 2014

Boosting Marketing with a Promotional USB Drive

Promotional USB drives come in a variety of sizes, shapes, materials and colors. While the old flash drive of the eighties and nineties consisted of one rectangular shape that was either black or white; 2014 custom flash drives introduce a new opportunity to the promotional industry.

The typical flash drive had a basic appearance and was used to store data. The point being the data could be saved, opened on any computer, edited and saved again. Other than the basic function of sharing and saving, there was no other purpose for data storage.  This year alone, there are over 10 respectable companies that honed in on the production of promotional USB drives.

Standard Rectangular USB Drive
                          
Promotional companies have refined their engineering and graphic design skills to push the image of a typical flash drive further than its intended use. Thus, extending the technological life of these gadgets. With their innovative thinking flash drives can now be made from a variety of materials including:


●    Wood (maple, bamboo, recycled wood, birch, cherry)
●    Leather (variety of textures and colors)
●    Metal
●    ABS plastic (a hard and durable plastic, different colors available)
●    Rubber (used to create 2D and 3D custom shape drives)

Custom Shape USB Drives

All of the materials can be morphed into different shapes and are not limited to the basic rectangular flash drive design. Clients from around the world and in different industries including: food and beverage, hospitality, government sector, education, marketing, advertising agencies and even a few of the 50 United States. Clients have really started to take advantage of this idea and create their own promotional USB drives.

This is most likely because this is the new marketing tool. Replacing traditional marketing tools was a daunting task for the USB promotional industry, but it has finally paid off. Goodbye to throw away flyers, printed plastic cups, boring ball-point pens, lifeless lanyards or one-time enjoyable candies; custom promotional USB drives are the new tool of choice in 2014. The customization process is not limited. Clients have the ability to decide on what shapes, colors, textures, memory size, packaging and even the information that is preloaded onto the flash drives.

For once, companies are not forced to decide on a bad or generic event or party favor. Instead, they are finally receiving a great return on investment with this more innovative tool. How is that? Well, 80% of promotional tools are thrown away within the first year of receiving it. Unless, of course, the item is functional in the receiver’s everyday life. Custom technology is in the 20% bracket of not being thrown away. Actually, it is kept 5-10 years as long as it does not break or is not lost. That alone encourages companies to choose a product that has a long term value because it allows for more free face-to-face marketing time. And in this world, that time is difficult to come by.

If you play your cards right and design a one of a kind promotional USB drive, the consumer/receiver will see your name every time they pick up the drive; every time they plug the drive in; every time they pull the drive out; every time someone asks ‘where did you get that from?’ With every time that your name is seen consciously or subconsciously, your brand gets close to free marketing and product placement for others who see the custom flash drive.

Any drive can be customized by color or 3D shape. The most popular models are infact the 3D models. The process starts with giving an original idea, design, drawing or actual product and receiving a mockup or rendering that you must approve. Once your design is fully approved, a custom mold is put into production. From there, individual pieces are glued and pieced together in order to create your one-of-a-kind promotional product. Typically, it takes three or four weeks for the complete shipping of the product.

If you don’t have that much time to spare for you event, many promotional USB companies also offer quick services. For more of the traditional promotional USB drives, these can be completed in as little as 24-hours. That service is called RUSH and most of the USB companies provide this service.

So if you’ve got an event coming up, don’t wait. Take initiative, research a few companies, order samples and get the next finest marketing tool you’ve ever used before.
                                                                                    

Wednesday, 23 July 2014

Boosting Marketing with a Promotional USB Drive

Promotional USB drives come in a variety of sizes, shapes, materials and colors. While the old flash drive of the eighties and nineties consisted of one rectangular shape that was either black or white; 2014 custom flash drives introduce a new opportunity to the promotional industry.

The typical flash drive had a basic appearance and was used to store data. The point being the data could be saved, opened on any computer, edited and saved again. Other than the basic function of sharing and saving, there was no other purpose for data storage.  This year alone, there are over 10 respectable companies that honed in on the production of promotional USB drives.

Standard Rectangular USB Drive
                          
Promotional companies have refined their engineering and graphic design skills to push the image of a typical flash drive further than its intended use. Thus, extending the technological life of these gadgets. With their innovative thinking flash drives can now be made from a variety of materials including:


●    Wood (maple, bamboo, recycled wood, birch, cherry)
●    Leather (variety of textures and colors)
●    Metal
●    ABS plastic (a hard and durable plastic, different colors available)
●    Rubber (used to create 2D and 3D custom shape drives)

Custom Shape USB Drives

All of the materials can be morphed into different shapes and are not limited to the basic rectangular flash drive design. Clients from around the world and in different industries including: food and beverage, hospitality, government sector, education, marketing, advertising agencies and even a few of the 50 United States. Clients have really started to take advantage of this idea and create their own promotional USB drives.

This is most likely because this is the new marketing tool. Replacing traditional marketing tools was a daunting task for the USB promotional industry, but it has finally paid off. Goodbye to throw away flyers, printed plastic cups, boring ball-point pens, lifeless lanyards or one-time enjoyable candies; custom promotional USB drives are the new tool of choice in 2014. The customization process is not limited. Clients have the ability to decide on what shapes, colors, textures, memory size, packaging and even the information that is preloaded onto the flash drives.

For once, companies are not forced to decide on a bad or generic event or party favor. Instead, they are finally receiving a great return on investment with this more innovative tool. How is that? Well, 80% of promotional tools are thrown away within the first year of receiving it. Unless, of course, the item is functional in the receiver’s everyday life. Custom technology is in the 20% bracket of not being thrown away. Actually, it is kept 5-10 years as long as it does not break or is not lost. That alone encourages companies to choose a product that has a long term value because it allows for more free face-to-face marketing time. And in this world, that time is difficult to come by.

If you play your cards right and design a one of a kind promotional USB drive, the consumer/receiver will see your name every time they pick up the drive; every time they plug the drive in; every time they pull the drive out; every time someone asks ‘where did you get that from?’ With every time that your name is seen consciously or subconsciously, your brand gets close to free marketing and product placement for others who see the custom flash drive.

Any drive can be customized by color or 3D shape. The most popular models are infact the 3D models. The process starts with giving an original idea, design, drawing or actual product and receiving a mockup or rendering that you must approve. Once your design is fully approved, a custom mold is put into production. From there, individual pieces are glued and pieced together in order to create your one-of-a-kind promotional product. Typically, it takes three or four weeks for the complete shipping of the product.

If you don’t have that much time to spare for you event, many promotional USB companies also offer quick services. For more of the traditional promotional USB drives, these can be completed in as little as 24-hours. That service is called RUSH and most of the USB companies provide this service.

So if you’ve got an event coming up, don’t wait. Take initiative, research a few companies, order samples and get the next finest marketing tool you’ve ever used before.
                                                                                    

Wednesday, 18 June 2014

Boosting Marketing with a Promotional USB Drive

Promotional USB drives come in a variety of sizes, shapes, materials and colors. While the old flash drive of the eighties and nineties consisted of one rectangular shape that was either black or white; 2014 custom flash drives introduce a new opportunity to the promotional industry.

The typical flash drive had a basic appearance and was used to store data. The point being the data could be saved, opened on any computer, edited and saved again. Other than the basic function of sharing and saving, there was no other purpose for data storage.  This year alone, there are over 10 respectable companies that honed in on the production of promotional USB drives.

Standard Rectangular USB Drive
                          
Promotional companies have refined their engineering and graphic design skills to push the image of a typical flash drive further than its intended use. Thus, extending the technological life of these gadgets. With their innovative thinking flash drives can now be made from a variety of materials including:


●    Wood (maple, bamboo, recycled wood, birch, cherry)
●    Leather (variety of textures and colors)
●    Metal
●    ABS plastic (a hard and durable plastic, different colors available)
●    Rubber (used to create 2D and 3D custom shape drives)

Custom Shape USB Drives

All of the materials can be morphed into different shapes and are not limited to the basic rectangular flash drive design. Clients from around the world and in different industries including: food and beverage, hospitality, government sector, education, marketing, advertising agencies and even a few of the 50 United States. Clients have really started to take advantage of this idea and create their own promotional USB drives.

This is most likely because this is the new marketing tool. Replacing traditional marketing tools was a daunting task for the USB promotional industry, but it has finally paid off. Goodbye to throw away flyers, printed plastic cups, boring ball-point pens, lifeless lanyards or one-time enjoyable candies; custom promotional USB drives are the new tool of choice in 2014. The customization process is not limited. Clients have the ability to decide on what shapes, colors, textures, memory size, packaging and even the information that is preloaded onto the flash drives.

For once, companies are not forced to decide on a bad or generic event or party favor. Instead, they are finally receiving a great return on investment with this more innovative tool. How is that? Well, 80% of promotional tools are thrown away within the first year of receiving it. Unless, of course, the item is functional in the receiver’s everyday life. Custom technology is in the 20% bracket of not being thrown away. Actually, it is kept 5-10 years as long as it does not break or is not lost. That alone encourages companies to choose a product that has a long term value because it allows for more free face-to-face marketing time. And in this world, that time is difficult to come by.

If you play your cards right and design a one of a kind promotional USB drive, the consumer/receiver will see your name every time they pick up the drive; every time they plug the drive in; every time they pull the drive out; every time someone asks ‘where did you get that from?’ With every time that your name is seen consciously or subconsciously, your brand gets close to free marketing and product placement for others who see the custom flash drive.

Any drive can be customized by color or 3D shape. The most popular models are infact the 3D models. The process starts with giving an original idea, design, drawing or actual product and receiving a mockup or rendering that you must approve. Once your design is fully approved, a custom mold is put into production. From there, individual pieces are glued and pieced together in order to create your one-of-a-kind promotional product. Typically, it takes three or four weeks for the complete shipping of the product.

If you don’t have that much time to spare for you event, many promotional USB companies also offer quick services. For more of the traditional promotional USB drives, these can be completed in as little as 24-hours. That service is called RUSH and most of the USB companies provide this service.

So if you’ve got an event coming up, don’t wait. Take initiative, research a few companies, order samples and get the next finest marketing tool you’ve ever used before.